Who's Afraid of Flavored Coffee?
If you head over to the coffee product page here on our webstore, the default product sorting will show you Best Sellers first. And you'll see that Adobe Piñon Roast is our third best-selling coffee online (we sell much, much less of it to cafes and restaurants; by weight it's only our fourteenth-best-selling variety).
We have offered a piñon-flavored coffee since 1994. The first experiments with piñon coffee involved my dad toasting piñones in the toaster oven in our kitchen (he frequently forgot about them and I would be startled away from my Wishbone viewing by the smoke detector), then grinding them to mix in with coffee grounds. The resulting product was expensive and didn’t end up tasting like piñones, which have a very subtle flavor compared to most other nuts.
So he commissioned a custom piñon flavoring extract. In 2014 we reformulated it so that it was 100% natural.
Flavored coffee carries a certain stigma in the Specialty coffee sector, and is usually treated like an afterthought. We often observe an attitude of, “You can’t even taste the coffee if there’s a flavoring on it, so why would you bother using anything decent to make it?” And we disagree. If something is worth doing, it’s worth doing well. The coffee we use for flavoring is the same current-crop Specialty coffee we use for all other purposes, and we use a 100% natural flavor because...it tastes more natural. If our customers couldn't taste the difference, they wouldn't be spending more money to get a fresher and more natural product from us.
Piñon coffee is something I inherited, and with the product, I inherited its fans. They stuck with us when we moved all our flavored offerings under our sister brand, and it's important to me that I repay that loyalty by continuing to offer a product that they love, that makes their day a little better.
If you're reading this before 11:59 PM on December 5th, you can take 10% off all products except subscriptions (and you can combine it with free shipping over $50). Use code BLACKCOFFEEFRIDAY at checkout.